Schaumburg, IL—SEFA, LLC celebrated 37 years of partnership at its Annual Partnership Conference, held May 7-11 at the Hyatt Regency Lost Pines and Spa in Cedar Creek, Texas. Dealers and Suppliers came together to cultivate new and existing relationships. These strong partnerships have helped SEFA in meeting its objectives and experiencing unprecedented growth in 2022. “Our successes are the result of our Dealer and Supplier partners’ deliberate strategic approach, said Kelly Cain, CEO of SEFA. Their values, such as initiative and innovation, set them apart. They refuse to accept the status quo, instead making calculated decisions, taking risks, and working tirelessly to achieve success.”

The highlight of the Conference was the Awards Banquet, where SEFA celebrated the successes of its Dealer and Supplier partners.

Continental Refrigerator was named Outstanding Supplier – Refrigeration. As a loyal SEFA Supplier, they have a strong reputation for being an American manufacturer that consistently sets SEFA dealers up for success. Their competitive advantage lies in their ability to provide high-quality and customized products that truly set them apart. SEFA is proud to have them as a valued community member, and their contributions to our industry are exceptional.

SEFA continues to UNLEASH THE POWER OF TOGETHER by delivering on its promise of providing vital business services and game-changing technology solutions focused on strengthening its partners.

About SEFA
SEFA, LLC is a nationwide network of leading supply and equipment dealers and vendor partners. Founded in 1986, SEFA has grown to be the industry’s leading foodservice buying, marketing, and training group. SEFA strengthens its partners through the delivery and development of professional business services.